Gary Williams, Sales Trainer and Consultant based in Michigan, USA.
After a decade of sales experience, Gary decided to invest his time in further educating himself as a sales consultant and become a trainer.
He decided to start exploring freelancing in late 2023, by practising his writing on the Medium.com platform. That’s where we established a common ground based on our interest in writing and utilising the platform. Not too late after our social media friendship started to take a business turn and we scheduled our first discovery call about his website.
Before the redesign.
We started small. The first thing my client wanted to tackle was a dropdown section functionality issue that required a bit of Velo code adjustment in February 2024. I handled that for him, and later in May my client decided to trust me fully with redesigning his website in ways that fit better his target audience, tone of voice and business goals.
he main goal was to have a ready one-page website with implemented booking functionally for his sales training and also have a web real estate on which to present his NASP certificate breakdown video.
Target users and audience are sales consultants looking to advance their sales skills. As presented on my client’s website the levels of consulting are suitable for sales consultants who are looking to brush up their sales foundations, looking for a supporting community of sales professionals, sales consultants in need of practice, sales professionals looking for a yearly commitment.
Gary set the foundations with his website draft vision about the website, and after a detailed review as a solo UX designer and no-code web developer, I created a sketch of what the potential layout could look like. This was one of those collaborations where the client trusted me completely to translate their vision into a reality. And having that initial discovery call about the project requirements made all the difference.
Here is what my client shares about his experience working with me.
When it comes to constraints this project wasn’t time sensitive as other projects I have had. There was a slight time difference with me being 6 hours ahead, but that did not affect our feedback loops and progress on the redesign.My tasks included media editing and selection, which included enhancing a couple of visuals and finding good stock images. I had to do desk research that included competitor analysis, booking functionality on Wix, trying the new AI SEO features, and applying the animations and mobile optimisation.
For this project, I had the freedom to record my process and later use it for my YouTube channel as a Before and After concept overview but also as behind the scenes of a one-page redesign. I aimed to implement a clean, modern design with a focus on mobile-first principles and streamlined navigation.
As I mentioned in the video first thing I do (if I don’t forget 😅) is to create a clear capture of the before state and analyse current content. The next thing I do when handling a redesign project is checking the hierarchy of the website and the relations between pages, sections and items. “Just to be safe” practice I also did was creating a copy of the homepage and naming the current site version distinctly in the site history so we know when redesign changes took place.
After learning what I am working with I took out the A4 and started sketching different layout options.
Briefly I did also try to experiment and see what kind of suggestions the new AI feature from Wix Studio would recommend. Next was the updating of the style guide (Site Styles) within the editor. From colour pallet to the font pairing. The focus usually with every new website is the homepage and the hero section since is the first the user lands on and depending on their interest they will keep scrolling, browsing or exiting instantly.
Moving further down it was time to present my clients’ sales experince and accomplishments, and later on implementing the booking widget from Wix Studio that directly links my client’s preffered meeting platform and even payment providers.
If you also watch the video you will notice that I write the copy simultaneously as I design the sections as sections and the copy makes more sense when they are real and in their almost-finished form. Changes always come after the first draft.
The testimonials were the easiest section to update since my client had already chose a fitting style for it and imported most of them. I edit some of the design layout and order of the first couple of testimonials so they can speak more to the new visitors of the website.
What was next:
he website is live and running. Gary has created a proffesional Instagram in the meantime, recorder his NASP video (which is also available on his website) and even came as a guest on the Curious Business Talks podcast(insert a link to the page). As usual, I asked what his conversion rate and progress when it comes to his freelance journey and here is what he said:
“I haven’t put any effort into promoting myself yet. I promise to let you know when I achieve my first solo sale!”
And so we wait to celebrate his first freelance closed sale via his website. 😌 And in the meantime we will be working on something new. Stay tuned!
Interested in transforming your website? Contact me today to discuss how we can achieve similar results for your business!
After the redesign.
I will check my availability and get back to you within 24 hours.
